This web site and
brochure is a perfect example of how leadership and teamwork
produce excellent results. For while I am responsible for the
overall result, I ended up doing only a fraction of the actual
work.
That's because I relied on no less than 13 talented professionals
- from 6 countries, spanning 3 continents - for help with
their specific skills.
I was fortunate to work with some excellent copywriters who
helped me take some very sketchy ideas and turn them into
compelling text. Richard
Bloch wrote the original English version and offered suggestions
on how visuals and copy could work together to illustrate
my concept and vision.
Translation was an immense challenge, mainly because I demanded
that the other language versions come across as original -
not as a mere verbatim translations of Richard's text. Franziska
Haug was responsible for the German version. René
Buuts Concept & Copy helped us with the Dutch copy.
Adriana Celis
and Hector Bravo
worked together as a team on the Spanish version.
My friends Rolf Hess,
Martin Siebold
and Dominic Speiser
volunteered their valuable time critiquing the initial versions
of the site and the brochure and made many worthwhile suggestions.
Brad Richards of Kraan
and Richards took the myriad components, put them together
and physically created the first version of the web site and
the brochure in all four languages. He set up the hosting
and made sure the search engines treat us nicely. Moreover,
he managed to stay sane when I was not.
And long after I thought I was done, my wife, Renée,
tore it all apart and helped me make it even better.
Finally, a few months after the first version was finished
and available, Teun
van der Heijden and Lena
Kuppens of Heijdens
Karwei applied their considerable design talents to make
the current version a web site and a brochure we can all be
proud of.
To round it all off, Kristian
Castruita helped me implement the foreign language versions.
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